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During this 2-year programme, you will learn the core knowledge and skills that are needed for entry into the fast-paced world of marketing.
Five GCSEs at grade 4 or above including English Language and Mathematics.
You will develop an understanding of:• Marketing Purpose – how it adds value to an organisation including leadership, culture and vision and the impact of no marketing activity on a business• Audience – the key differences between consumers and customers and the different ways to influence them• Routes to Market – the role of suppliers and procurement: business to business (B2B), business to consumer (B2C) and other channels, and how this influences marketing activity• Marketing Personas – how they are used to influence marketing campaigns and channels• The Marketing Mix – including the extended promotional mix and the benefits of a coordinated marketing mix Optional UnitsIn addition to the core content, each student will also complete at least one module of occupation-specific content. Marketing Assistant (Multi-Channel)
You will be assessed through an exam, industrial placement and employer set project.
You could go into employment or Higher Education in Advertising and Media, Digital Marketing, E-Commerce, Events, Fundraising, Research Marketing Management or Public Relations.
