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Marketing A Level

Getting Ahead

Marketing A Level

Hello and welcome to BTEC Level 3 Marketing! Marketing is a dynamic, fast-paced field central to the success of every modern organisation. This practical, career-focused course is delivered across two years:

Year 1: Unit 1 – Careers in Marketing (Internal Coursework) and Unit 2 – Marketing Principles (External Exam).

Year 2: Unit 3 – Customer Communications (Internal Coursework).

Please complete the getting ahead activities below in order. We will check these tasks in September, so ensure you keep all your notes, research, and analysis organised in a dedicated notebook or digital folder.

If you need any help or have any questions over the summer, please do not hesitate to contact me by email at gosia.tomicka@hsdc.ac.uk. We look forward to seeing you in September!

🔗 Course Specification

Watch a brief introductory video on the 7Ps of the Marketing Mix (Product, Price, Place, Promotion, People, Process, Physical Evidence).

Your Task: Choose a well-known brand you use regularly (e.g., Nike, Spotify, Apple, or Greggs). Write down a short summary of how this brand applies the 7Ps to sell its products or services. This will give you a massive head start for your Unit 2 Exam prep.

In Unit 1, you will be exploring the structure of the UK marketing industry and mapping out potential career pathways.

Your Task: Research two different marketing job roles (for example, a Social Media Manager vs. a Public Relations (PR) Executive). For each role, write down:

  1. The typical daily responsibilities.
  2. The key skills, qualifications, and professional behaviours required to succeed in that role.

To prepare for Unit 3 (Customer Communications), find a recent marketing campaign that caught your eye over the summer (this could be a TV advert, a viral TikTok trend, a billboard, or a sponsored Instagram post).

Write a 300-word analysis addressing the following:

  1. Who was the specific target audience for this campaign?
  2. What communication tools and techniques did the brand use to grab attention?
  3. In your opinion, was the campaign successful? Why or why not?

To keep up with the fast-moving world of marketing, it is highly recommended that you browse and subscribe to these industry sites over the summer:

The Chartered Institute of Marketing (CIM): www.cim.co.uk (The leading professional body for marketing in the UK—excellent for industry insights, articles, and career guides)

Marketing Week: www.marketingweek.com (Excellent for UK industry news and trends)

Campaign Live: www.campaignlive.co.uk (Great for looking at real creative advertising campaigns)

HubSpot Academy: https://academy.hubspot.com (Fantastic free short video courses on digital marketing)

BBC Bitesize (BTEC Business/Marketing): Helpful for a quick refresher on business basics.

Resources

Meet your Teachers

  • Gosia Tomicka

  • Jess Pal

We look forward to seeing you soon!

Your Learning Space

The teaching and support was really great, the quality was really great, all the teachers really care about your education as well as your wellbeing, they take everything into consideration and they’re great.

Katie Whittingham, A Level student

The teaching has been really good, I’ve loved all of my teachers, they’ve all been really nice and supportive.

Jodie Hook

My time at the college was definitely life changing, I have learnt a lot of new skills, and obviously it’s a completely new experience. The support was great, there was always people there to help and try make it as easy as they can for you. The college is really fantastic, it has helped me on the way to get to what I want to achieve within my career goals.

Erin Morgan, BTEC student