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Are you studying Business A Level at Alton Campus in September? If so, you’re in the right place!
One of the ways to maximise your grade in Business is to know lots of businesses to use as examples. So try downloading the free BBC News app and when you have a spare moment, have a read of some business stories.
Did you know? Jim Ratcliffe is Britain’s richest person and is worth around £20bn – his wealth comes from Ineos, a chemicals-based business. He grew up on a council estate in Manchester.
During the first week at college, we will be doing an activity based on the Watercress Line in Alton, a heritage railway. In preparation for that, we’d like you to do some research on other tourist attractions and heritage railways.
Research Areas
3. Research some similar attractions to the Watercress Line via the Heritage Railways website to get some ideas how they could adjust their marketing mix to increase revenue (no need to do Place). Complete the table below for three of the railways:
Research links
This is the textbook we use extensively on the course. The cost is around £40 (some used ones are available if you are quick!) but it covers the two years. Not a substitute but also useful is a revision guide (around £15). Make sure it’s the AQA version – ISBN numbers below.
If you’d like to do some more activities, then have a go at this Aldi Case Study which has been specially written for Year 11s moving into Year 12 by the Time2 Resources website.
Duncan Llewelyn
We look forward to seeing you soon!
