Welcome to the Marketing T Level, we’re thrilled to have you on board and can’t wait for you to begin your journey into the world of marketing.
Marketing plays a crucial role in the success of every business – from how products are promoted to how brands connect with their audiences. By the end of the course, you’ll have a solid understanding of how marketing shapes business decisions, drives growth, and responds to changing customer needs.
This Getting Ahead work is designed to introduce you to some of the key concepts you’ll be exploring throughout the course, and to help you start thinking like a marketer in today’s dynamic business environment.
In your Marketing T Level course, we will be using some business-related key terminology. These are some important words you will need to know the meaning of.
Research and explain, in your own words, what the terms below mean.
Example:
Social enterprise – A social enterprise is a business that puts the interests of people and planet ahead of shareholder gain, reinvest profits into creating positive social change.
An acronym is an abbreviation formed from the initial letters of other words. Below you will find some business-related acronyms that will be part of your course.
Research and find out what the below letters stand for.
Example:
SME – Small and medium-sized enterprise
In class, you will discover the different types of organisations and sectors. While some businesses will be owned by individuals or firms, others will belong to the government. In other cases, some businesses will not aim at earning profits for its owners.
Research the businesses below and put the name of each of them in the appropriate box.
